Welcome to Zero to $10m
I’m Alex Turnbull, founder of Groove, Helply, and InstantDocs. I help SaaS founders scale profitable, sustainable businesses by sharing the full journey as it happens.
Build for freedom not for exits
I took Groove to $5M ARR with 50 percent profit margins. No funding. No growth hacks. Just focused execution over time.
I shared that journey in real time because I was tired of the highlight reels. I wanted the full picture. So I published it all—revenue, mistakes, wins, and what we learned.
Now I’m doing it again. Through Zero to $10M ARR, I’m sharing everything as we scale two new SaaS products from scratch.
Six things I write about to help you grow faster and hit $10M ARR
How to build real momentum with content, outbound, and experiments—before you hire a team
Turn support into an acquisition and retention engine using AI and automation
How we validate fast, ship faster, and scale without bloated roadmaps or big teams
Tactics for keeping 50% profit margins while growing—no outside funding required
Live ARR updates, MRR breakdowns, and the exact numbers behind every growth stage
Weekly recaps of what's working, what's not, and how we're adjusting in real time
What Founders Are Saying About Zero to $10M
It’s not theory. It’s execution. Zero to $10M gave me the exact outbound strategy I needed, and I booked 5 demos in my first week applying it.
Founder of a B2B SaaS analytics tool
The Slack alone is worth it. Every question gets answered by real operators. No fluff, no gurus—just founders building profitable SaaS the right way.
CEO of a PLG platform
I’ve joined other programs. Nothing moves like this one. You see Alex and Tom actually doing the work, sharing live results, and letting you copy the exact playbooks.
Co-founder of a CX automation startup