Real founders. Real numbers. No fluff.
The Zero to $10M ARR Podcast brings you behind the scenes with SaaS founders who’ve built real businesses—with real revenue. No theory. No recycled Twitter threads. Just honest conversations about what it actually takes to grow.



One conversation each week packed with actionable strategies and lessons for SaaS growth.
No outdated war stories. Just real tactics from founders and leaders actively building today.
Learn what drives real revenue, retention, and profit without chasing hype (or burning out).
What to expect each week
One conversation each week packed with actionable strategies and lessons for SaaS growth.
No outdated war stories. Just real tactics from founders and leaders actively building today.
Learn what drives real revenue, retention, and profit without chasing hype (or burning out).
Guests include
Jason Fried of Basecamp
Jason cofounded 37signals in 1999. Originally a Chicago-based web design firm, the company pivoted to software in 2003 with their flagship product, Basecamp. By 2005, they dropped client work to focus entirely on software, creating tools like Campfire and Highrise.
Nathan Barry of Kit
Nathan’s journey to building a multimillion-dollar SaaS business started with freelance web design, selling iPhone apps, and authoring books on design. In 2014, he committed to focusing full-time on Kit—then earning just $1,000 a month—and grew it to over $42M in annual recurring revenue with $4M in annual profit. And he did this in less than 10 years.
Adam Robinson of Retention
In this episode, we’ll explore Adam’s journey of bootstrapping two successful SaaS companies, his use of a founder brand to drive growth, and how he scaled Retention.com to $25M ARR and RB2B to $4M ARR in record time
Aye Moah of Boomerang
In 2010, moah and her team pioneered the email productivity space by introducing features like message snoozing and scheduled sending, concepts now standard across various platforms. Under her leadership, Boomerang has grown to a multi-million dollar ARR company with minimal external funding, raising just $400,000 since their last round in 2011.
About the Hosts

Alex previously bootstrapped Groove to $5M ARR with 50% profit margins. He’s now building again from scratch and sharing everything along the way. Zero ego. Full transparency.

Tom’s led GTM and marketing strategy for top SaaS brands. He brings a sharp lens to founder conversations and digs deep into what actually moves the needle.