How Guillaume Moubeche Built a $150M SaaS Empire from $1K
Introduction
Guillaume Moubeche launched lempire in 2018 with $1K. Four years later, he sold 20% of the company for $30 million. Today, lempire’s products, including lemlist, lemwarm, lemcal, Taplio, and Tweet Hunter, serve over 125,000 businesses worldwide.
In this conversation, we unpack how he built a hypergrowth SaaS company in a crowded market with zero outside funding, using a product-led approach, bold branding, and smart timing.
We cover:
- How he started with $1,000 and landed his first customer
- What moved the needle from $0 to $1M ARR in two years
- The strategy shift that took lempire from $1M to $10M ARR in 18 months
- The growth tactics he’d double down on—and what he’d cut
- Why he used lemlist to sell lemlist, and how founders with non-sales tools can apply the same logic
- The thinking behind his Sales = Trust × Timing formula
- How he launched multiple complementary products under the lempire umbrella
- Why he sold 20% of the company and what it unlocked
- How he balances scaling, writing, and training for Ironman competitions
Guillaume’s story is proof that you don’t need a massive team or millions in funding to build something big. You need leverage, focus, and conviction.
Listen now to hear the playbook.
Links and Resources
- Visit lempire.com
- Read Guillaume’s book: The $150M Secret
- Follow Guillaume on LinkedIn
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