Podcast / Adam Robinson of Retention
Adam Robinson of Retention
TM
Tom Morkes
Head of Growth, OptimizeCX
2 min read |
Introduction
On this episode of the Zero to $10M ARR Podcast, we sat down with Adam Robinson, founder and CEO of Retention.com and RB2B.
Adam’s story is wild. After a career on Wall Street as a Credit Default Swap trader at Lehman Brothers, he jumped into SaaS and never looked back.
- He built and sold his first company, Robly, for eight figures
- Bootstrapped Retention to $25M ARR with $12M profit
- Then launched RB2B and hit $4M ARR in just 10 months
In this episode, Adam breaks down exactly how he did it. We dig into:
- How Retention.com went from idea to $1M ARR, and what the early team looked like
- The exact opportunities he capitalized on to scale to $14M ARR with just 6 people
- The launch story behind RB2B, including initial investment and team structure
- Which strategies from Retention.com translated into RB2B’s hypergrowth
- Why building a founder brand was key to early traction and scaling
- How he navigated product and GTM shifts between e-commerce and B2B audiences
- His playbook for balancing profitability and scale across multiple companies
If you want a behind-the-scenes look at how a founder bootstraps two wildly successful SaaS companies with speed, efficiency, and clarity—this is it.
Listen now to get Adam’s real-world blueprint.
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