Introdution

Welcome to the Zero to $10M ARR Podcast. I'm your host, Tom Morkes, alongside my cohost Alex Turnbull, the founder and CEO of Groove and Helply. Today, we're joined by Max Mitcham, founder and CEO of Trigify.

Trigify specializes in data prospecting and sales automation, helping businesses identify and engage with pre-intent leads through AI-driven insights.

Max launched Trigify in 2023 and scaled it from zero to $1 million in annual recurring revenue in just 18 months.

In this episode, we'll explore Max's journey from sales professional to tech entrepreneur and dissect the growth trajectory of Trigify in its first year and a half.

Max, welcome to the show!

Questions

1. Jumping into Entrepreneurship from a Sales Background: Max, transitioning from a sales career to founding Trigify is a significant leap.
   1. How did your sales experience shape your approach to starting and scaling your own company?
2. Understanding 'Message-Market Fit': You've emphasized the importance of 'message-market fit' over the traditional product-market fit.
   1. Can you explain this concept and how it influenced Trigify's development and go-to-market strategy?
3. Early Growth Phases: Trigify achieved impressive growth, reaching $5 million ARR in just 18 months.
   1. Could you walk us through the first 3, 6, 9, and 12 months?
   2. Was this growth linear, or did you experience a tipping point?
   3. What strategies or events were pivotal during these phases?
4. Leveraging Social Signals for Lead Generation: Trigify focuses on monitoring social media for key conversations and trends to discover high-value leads.
   1. How did you identify this need in the market?
   2. What challenges did you face in developing a solution that effectively turns real-time social insights into actionable opportunities?
5. Outbound vs. Inbound Growth: Trigify scaled rapidly—what role did outbound sales play in your early growth, and how did you balance it with inbound strategies?
6. Customer Acquisition at Scale: What’s the most effective customer acquisition channel you’ve found, and how has your approach evolved as Trigify grew?
7. Pricing and Monetization Strategy: How did you determine your pricing model, and what adjustments did you make as you scaled from early adopters to a broader customer base?

Outro

That wraps up today’s episode of the Zero to $10M ARR Podcast. A huge thank you to Max for sharing his insights on scaling Trigify.

If you enjoyed today’s conversation, be sure to subscribe, leave a review, and share it with other founders who could benefit from these insights. To learn more about Max and Trigify, visit trigify.io.

Max, thank you again for joining us.